portfolio

Rahma

Ahmed

Marketing Specialist

Brand Manager

Public Relations

Creative Director

Digital Marketing Specialist

Story

I am a Creative marketing manager and specialist.

I spent five years of my professional life helping clients market their visual identities and bring them to light in the best way possible. I help businesses create and grow a brand identity that is clear, strong, and reflective of what they are as an entity.

I have executed effective social media campaigns all year-round, to achieve defined KPIs. I monitored performance via analytical tools such as Google Analytics, Insights etc. to identify growth opportunities, drive innovation in marketing initiatives and provided strategic recommendations. Likewise, I have always managed to market content that’s not only visually appealing, but narrates a story that resonates with the brand on the other end. Everything, from the campaign colors to font style to use of punctuation, is carefully picked so that they collaborate to generate the element of “wow”.

This passion for formulating clickable content together with the drive to innovate and initiate is something that I will be taking with myself into the vast yet challenging corporate world, makes me perfectly fit with my career.

work

Social Media & Branding

I collaborate with teams in the development of long-term SM branding strategies with the aim to contribute positively and significantly towards the Brand’s online presence. Leading the development of set standard procedures for the growth across social media via multiple mediums; Tracking the measurement bi-annually while ensuring the highest accuracy of insights and engagement using mediums such as Meta, Later Media, Buffer, HubSpot and Hootsuite.

Content Writing

I helped clients with the content planning and writing of their website and online profiles with SEO optimization.

Influencer Marketing & Management

Overlooked the teams' performance which functions such as Account Managers, Content Generation & Sales to ensure brand consistency through tone, voice and terminology of the content being developed and published. With collaboration of PR, I plan strategic approach and positioning of various organic social media platforms: Twitter, Instagram, Facebook, and TikTok and work closely with creative team and influencers to bring video and pictorial content to life with maximum click ratio.

Growth & Analytics

I designed and executed cross-channel social media strategies, in close coordination with the clients, to push each assigned brand's boundaries in order to effectively leverage their brand identity. Developed and managed social media content and campaigns for diverse industry clients to enhance brand awareness, engagement and traffic on various social media and digital networks while keeping a steady track on insights.

Email & Digital Marketing Management

I take an active role in the planning campaign process by contributing to the project brief and being the subject-matter expert for CRM and email marketing related matters. I monitor funnel performance data, conducting campaign level quality assurance and A/B testing, making data-driven and strategic optimizations. I performed day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Not only that, but I also, maintained website strategies and created content, oversee and ran campaigns, implemented SEO tactics and managed updates as required. Further, analyzing and tracking online marketing metrics.

Contact

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